DEFA Campaign
We were asked to create a paid media ad campaign for DEFA, a Canadian company that manufactures a device meant for power supply, preheating, and charging cars in the winter months. The advertising messaging needed to be highly visual, using minimal copy, and communicate across several different platforms. The goal was to highlight DEFA’s key messaging of increased value, comfort and convenience, and sustainability.
Copy writing: Marta Hooper and Sadie Graham
The ad campaign concept was “To Canada With Love,” which represents the relationship between the cold winters in Norway (where DEFA is based) and Canada. These ads were meant to express a love letter, so DEFA chose to use my own handwriting for their copy.
